The latest Geneva Motor Show scene-stealer from Audi is the all-new A6 executive saloon, which made its World debut on Tuesday March 2nd. The new Audi design and technology icon is set to buck trends not only with its striking and elegant styling, but also with its highly competitive UK prices, which at launch will represent an average increase of less than 1 per cent compared with the closest comparable outgoing A6 models.

Despite the new car’s countless advantages over its predecessor, V6 and V8 launch cars will start from £24,175 OTR, with UK orders acceptable from early April for first deliveries from June 12.

Longer, wider, more spacious and with more boot capacity than all key rivals - not to mention larger competitors in the luxury segment - the new A6 will raise the stakes in the class in virtually every area. It launches in Britain with three advanced new V6 engines – a 177PS 2.4 petrol, a 256PS 3.2 petrol with FSI direct petrol injection and a 3.0 TDI V6 with 225PS – plus a compact V8 petrol unit with 335PS for range flagships. Allied to these will be either a new six-speed manual gearbox, a six-speed tiptronic automatic or the latest evolution of the acclaimed multitronic Continuously Variable Transmission (CVT), now offering seven fixed gear ratios in its ‘manual’ mode.

notable for its outstanding build quality, its style and its technological content. A version of the Multi Media Interface (MMI) control system seen first in the Audi A8 will be fitted as standard to all A6 models, as will useful enhancements such as cruise control, a CD player, automatic light and wiper activation and servo assisted boot lid locking. From 2005, options including adaptive light cornering lights, electronic tyre pressure monitoring and radar-assisted distance control will also be added.

The new Audi A6 – UK Prices
A6 2.4 SE £24,175 OTR
A6 3.2 FSI SE £30,225 OTR
A6 3.2 FSI quattro SE £33,225 OTR
A6 4.2 quattro SE £42,775 OTR
A6 3.0 TDI quattro SE £31,680